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Franchise Konzepte

dargestellt am Beispiel von 22 erfolgreichen Unternehmen. Fallstudiensammlung

Language GermanGerman
Book Paperback
Book Franchise Konzepte Patrick Siegfried
Libristo code: 02528600
Publishers AVM Akademische Verlagsgemeinschaft, November 2013
Diese Fallstudien sind im Rahmen der Vorlesung Fallstudienseminar im Wintersemester 2013/2014 von Ba... Full description
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Diese Fallstudien sind im Rahmen der Vorlesung Fallstudienseminar im Wintersemester 2013/2014 von Bachelorstudenten/-innen des 4. Semesters im Studiengang Logistik & Handel an der Hochschule Offenburg erarbeitet worden. Es handelt sich bei diesen Fallstudien ausschließlich um Franchiseunternehmen.§Jede Fallstudie beginnt mit der Beschreibung des Beispielunternehmens, deren Entwicklung und Ausrichtung. Anschließend werden die Marktsituation, sowie die Stärken und Schwächen dargestellt. Die Key Learnings fassen die Schwerpunkte zusammen und die abschließenden Arbeitsfragen können für eine weitere Bearbeitung verwendet werden.

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About the book

Full name Franchise Konzepte
Author Patrick Siegfried
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 388
EAN 9783869245829
Libristo code 02528600
Publishers AVM Akademische Verlagsgemeinschaft
Weight 541
Dimensions 148 x 210 x 26
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