Contact
How to shop
Delivery
Shopping guide
Focus on the End-User
English
200 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
Focus on the End-User is an invitation to (re)consider translation and localization processes from the perspective of the end-user, by looking at statistical data, provided by search engines. Search engines can function as an online communication mediator between companies and potential buyers, even more so when inter-lingual communication is involved. A termbase built on data from search engines can be employed in translation and localization as a pre-validated glossary source, by analyzing the input of search engine users. Thus, by using common signifiers, the communication gap is closed, a common ground is reached. A book revisiting key concepts in Translation Studies and Website Localization from various perspectives, with a key focus on the end-user, as the ultimate receiver of the intended message.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
106.59
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?