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First in Thirst

How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

Language EnglishEnglish
Book Paperback
Book First in Thirst Darren Rovell
Libristo code: 07412572
Publishers HarperCollins, May 2018
Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access t...
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Rovell chronicles every astonishing milestone of Gatorade's history--based on unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present.

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About the book

Full name First in Thirst
Author Darren Rovell
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 256
EAN 9780814410950
ISBN 9780814410950
Libristo code 07412572
Publishers HarperCollins
Weight 394
Dimensions 229 x 154 x 11

Categories

Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
Economics, Finance, Business & Management > Industry & industrial studies > Agribusiness & primary industries
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Sports & Active outdoor recreation > Sport: general > History of sport
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