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Eye Tracking the User Experience
Language
English
English
Book
Paperback
Eye tracking is a widely used research method, but there are many questions and misconceptions about...
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Libristo code: 09328663
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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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About the book
Full name
Eye Tracking the User Experience
Author
Aga Bojko
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
320
EAN
9781933820101
Libristo code
09328663
Publishers
Rosenfeld Media
Weight
580
Dimensions
227 x 152 x 28
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