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Explaining Consumer Choice
Language
English
English
Book
Hardback
This book is the most up-to-date account of research based on the Behavioural Perspective Model of c...
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Libristo code: 04777999
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148 b
148 b
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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About the book
Full name
Explaining Consumer Choice
Author
Gordon R. Foxall
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
256
EAN
9781403998620
ISBN
1403998620
Libristo code
04777999
Publishers
Palgrave USA
Weight
444
Dimensions
163 x 221 x 20
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