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Experience-Based Communication

Language EnglishEnglish
Book Hardback
Book Experience-Based Communication Jens Ornbo
Libristo code: 01570040
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, July 2008
This book teaches readers how to architect the way their company is experienced at every real-life t... Full description
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This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience.

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About the book

Full name Experience-Based Communication
Author Jens Ornbo, Claus Sneppen, Peter F. Würtz
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 278
EAN 9783540787112
ISBN 3540787119
Libristo code 01570040
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 618
Dimensions 161 x 245 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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