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Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
Language
English
English
Book
Paperback
Using domestic and foreign research results, this book first reviews key elements of the basic theor...
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Libristo code: 01663608
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125 b
125 b
51.09
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Using domestic and foreign research results, this book first reviews key elements of the basic theory of Integrated Marketing Communications. Second, as dictated by the characteristics of each organization, it provides a variety of IMC organization structures.
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About the book
Full name
Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
Author
Kwang-Yong Shin
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
148
EAN
9783642380907
ISBN
3642380905
Libristo code
01663608
Weight
2526
Dimensions
155 x 235 x 9
Categories
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