Contact
How to shop
Delivery
Shopping guide
Evolution of Media
English
108 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
52.95
€
/
Paperback
15.95
€
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media-radio, television, and print-and interpersonal media-telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
22.89
€
