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Everything Guide to Writing Copy

Name: Everything Guide to Writing Copy
Brand: Adams Media Corporation
SKU: 02010860
Price: 23.79 EUR
Availability: InStock
Author: Steve Slaunwhite
ISBN: 9781598692518

Steve Slaunwhite

Language

English

Book Paperback

Libristo code: 02010860

Publishers Adams Media Corporation, June 2007

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety... Full description

Libristo code: 02010860

58 b

23.79 € VAT included

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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.