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Events und E-Commerce

Kundenbindung und Markenführung im Internet. Mit zahlr. Fallstudien u. Experten-Statements

Language GermanGerman
Book Paperback
Book Events und E-Commerce Peter F. Stephan
Libristo code: 06809955
Publishers Springer, Berlin, July 2000
Das Internet als digitaler Marktplatz bietet neue Möglichkeiten der Kundenbindung und Markenführung.... Full description
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Das Internet als digitaler Marktplatz bietet neue Möglichkeiten der Kundenbindung und Markenführung. Die Wechselwirkung der Webpräsenz mit realen Ereignissen und Erlebnissen in der Markenwelt hat sich im Kampf um Aufmerksamkeit als besonders wirkungsvoll erwiesen. Die Kompetenz der Unternehmen zeigt sich hier an der Aufnahme und Prägung neuer kultureller und sozialer Standards. Konzept, Ästhetik und Technik innovativer Kampagnen werden in zahlreichen Fallstudien dargestellt. Praktiker und Konzeptioner finden hier erstmalig reiches Anschauungsmaterial sowie "best practice"-Hinweise, verdichtet zu zukunftsweisenden Trends im Wachstumsmarkt Corporate Communication.§

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About the book

Full name Events und E-Commerce
Author Peter F. Stephan
Language German
Binding Book - Paperback
Date of issue 2000
Number of pages 418
EAN 9783540661948
ISBN 3540661948
Libristo code 06809955
Publishers Springer, Berlin
Weight 748
Dimensions 155 x 235 x 22

Categories

Computing & Information Technology > Information technology: general issues
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