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Language
German
German
Book
Paperback
Der Autor stellt das Eventmarketing als Instrument zur Metakommunikation vor: der Event als Interakt...
Libristo code: 02163125
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Der Autor stellt das Eventmarketing als Instrument zur Metakommunikation vor: der Event als Interaktionsprozess zwischen Teilnehmern und Unternehmen, der die Voraussetzung für eine aktive Gestaltung der Kundenbeziehung schafft.
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About the book
Full name
Eventmarketing
Author
Frank Sistenich
Language
German
German
Binding
Book - Paperback
Date of issue
1999
Number of pages
313
EAN
9783824404797
ISBN
3824404796
Libristo code
02163125
Publishers
Deutscher Universitätsverlag
Weight
395
Dimensions
148 x 210 x 18
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