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Evaluating Public Communication

Language EnglishEnglish
Book Hardback
Book Evaluating Public Communication Jim MacNamara
Libristo code: 16204822
Publishers Taylor & Francis Ltd, September 2017
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-or...
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Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fie

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About the book

Full name Evaluating Public Communication
Author Jim MacNamara
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 392
EAN 9781138228573
ISBN 9781138228573
Libristo code 16204822
Publishers Taylor & Francis Ltd
Weight 742
Dimensions 241 x 164 x 27

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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