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Ethische Positionierung

Verbindung Von Unternehmensethik Und Strategischem Marketing

Language GermanGerman
Book Paperback
Book Ethische Positionierung Andrea Bookhagen
Libristo code: 01757500
Publishers Deutscher Universitätsverlag, February 2001
Die kulturellen, sozialen und ökologischen Nebenwirkungen des Wirtschaftens sind inzwischen in das B... Full description
? points 135 b
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Die kulturellen, sozialen und ökologischen Nebenwirkungen des Wirtschaftens sind inzwischen in das Bewusstsein der Gesellschaft gerückt. Von den Unternehmen wird erwartet, dass sie einen aktiven Beitrag zur Vermeidung, Begrenzung und Milderung dieser externen Effekte leisten und entsprechende Verantwortung übernehmen. Andrea Bookhagen untersucht sowohl den ethischen Entscheidungsprozess der Kunden als auch die Einflussgrößen auf diesen Prozess. Sie zeigt auf, dass die ethische Positionierung eines Unternehmens ein wichtiger strategischer Wettbewerbsfaktor ist, und präsentiert Lösungsvorschläge für Probleme, die bei der Umsetzung dieses Konzepts auftreten können.

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About the book

Full name Ethische Positionierung
Author Andrea Bookhagen
Language German
Binding Book - Paperback
Date of issue 2001
Number of pages 361
EAN 9783824473397
ISBN 3824473399
Libristo code 01757500
Publishers Deutscher Universitätsverlag
Weight 662
Dimensions 178 x 254 x 20

Categories

Economics, Finance, Business & Management > Business & Management
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