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Essentials of Pricing Analytics

Language EnglishEnglish
Book Paperback
Book Essentials of Pricing Analytics Haugom
Libristo code: 32936677
Publishers Taylor & Francis Ltd, November 2020
This book provides a broad introduction to the field of pricing as a tactical function in the daily... Full description
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This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.

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About the book

Full name Essentials of Pricing Analytics
Author Haugom, Erik (Inland Norway University of Applied Sciences, Norway)
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 280
EAN 9780367363239
ISBN 0367363232
Libristo code 32936677
Publishers Taylor & Francis Ltd
Weight 520
Dimensions 245 x 174 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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