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Kundenbindung in Jungen, Innovativen Unternehmen
Der Erfolgsbeitrag Loyalen Kundenverhaltens
Language
German
German
Book
Paperback
Daniela Alexa Brinkmann analysiert die ökonomische Bedeutung von Kundenbindung für junge, innovative...
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Libristo code: 03621358
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203 b
203 b
82.99
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Daniela Alexa Brinkmann analysiert die ökonomische Bedeutung von Kundenbindung für junge, innovative Unternehmen. Sie untersucht das Wiederkauf-, Weiterempfehlungs-, und Feedbackverhalten von Kunden der Zielgruppe als Ausprägungsformen von Loyalität.
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About the book
Full name
Kundenbindung in Jungen, Innovativen Unternehmen
Language
German
German
Binding
Book - Paperback
Date of issue
2008
Number of pages
407
EAN
9783834912862
ISBN
3834912867
Libristo code
03621358
Publishers
Gabler Verlag
Weight
513
Dimensions
148 x 210 x 22
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