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Entrepreneurial Business Modeling

Definitionen - Vorgehensmodell - Framework - Werkzeuge - Perspektiven

Language GermanGerman
Book Hardback
Book Entrepreneurial Business Modeling Andreas Rusnjak
Libristo code: 02302475
Publishers Springer Gabler, February 2014
Ob bei der Entwicklung eines neuen Unternehmens, eines neuen Produkts oder der Veränderung von exist... Full description
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Ob bei der Entwicklung eines neuen Unternehmens, eines neuen Produkts oder der Veränderung von existierenden Unternehmen oder Produkten: Business Modeling ist für Startups als auch etablierte Unternehmen ein essenzielles Thema. Strömungen wie Lean Startup, Design Thinking und Open Innovation finden immer mehr Eingang in Forschung, Lehre und Wirtschaft und damit auch in die Breite unseres gesellschaftlichen und unternehmerischen Zusammenwirkens. Neben einer Definition des Begriffes Business Modeling bietet das Werk anhand konkreter Fallbeispiele in Einblicke interessante Ansätze, wie das Thema in der Lehre oder im unternehmerischen Kontext eingeordnet und angewendet werden kann und liefert damit wichtige Erkenntnisse sowie konkrete Handlungsanleitungen zur Entwicklung von Geschäftsmodellen.

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About the book

Full name Entrepreneurial Business Modeling
Author Andreas Rusnjak
Language German
Binding Book - Hardback
Date of issue 2014
Number of pages 241
EAN 9783658037666
ISBN 3658037660
Libristo code 02302475
Publishers Springer Gabler
Weight 594
Dimensions 170 x 244 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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