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Enabling eBusiness - Integrating Technologies, Architectures and Applications

Name: Enabling eBusiness - Integrating Technologies, Architectures and Applications
Brand: John Wiley & Sons Inc
SKU: 04894530
Price: 147.79 EUR
Availability: InStock
Author: W. S. Whyte
ISBN: 9780471899419

W. S. Whyte

Language

English

Book Paperback

Libristo code: 04894530

Publishers John Wiley & Sons Inc, May 2001

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusines... Full description

Libristo code: 04894530

362 b

147.79 € VAT included

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Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more. Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses. Here you'll find the answers to these questions - and more: How can you "seduce" customers into buying on-line? How do you get customers to trust you? What is database marketing? How do you make payment secure?