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Employer Brand - Bringing the Best of Brand Management to People at Work

Name: Employer Brand - Bringing the Best of Brand Management to People at Work
Brand: John Wiley & Sons Inc
SKU: 04080834
Price: 41.59 EUR
Availability: InStock
Author: Barrow
ISBN: 9780470012734

Barrow

Language

English

Book Hardback

Libristo code: 04080834

Publishers John Wiley & Sons Inc, September 2005

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific,... Full description

Libristo code: 04080834

102 b

41.59 € VAT included

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

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About the book

Full name Employer Brand - Bringing the Best of Brand Management to People at Work

Author Barrow

Language

English

Binding Book - Hardback

Date of issue 2005

Number of pages 232

EAN 9780470012734

ISBN 0470012730

Libristo code 04080834

Publishers John Wiley & Sons Inc

Weight 460

Dimensions 161 x 236 x 22

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