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Electronic Services

Dienstleistungsmanagement Jahrbuch 2002

Language GermanGerman
Book Paperback
Book Electronic Services Manfred Bruhn
Libristo code: 01784500
Publishers Gabler, September 2012
Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Bereich: §Welche... Full description
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Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Bereich: §Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.

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About the book

Full name Electronic Services
Author Manfred Bruhn, Bernd Stauss
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 898
EAN 9783834944177
ISBN 3834944173
Libristo code 01784500
Publishers Gabler
Weight 1315
Dimensions 170 x 239 x 49

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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