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Electronic Customer Relationship Management
Language
English
English
Book
Hardback
A survey of information systems research on electronic customer relationship management (eCRM). This...
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Libristo code: 03017859
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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
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About the book
Full name
Electronic Customer Relationship Management
Author
Nicholas C. Romano
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
224
EAN
9780765613271
ISBN
9780765613271
Libristo code
03017859
Publishers
Taylor & Francis Ltd
Weight
570
Dimensions
178 x 254 x 21
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