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Electronic Commerce - Strategies and Models for Business-to-Business Trading
Language
English
English
Book
Paperback
This volume analyzes strategic marketing approaches on the basis of both marketing theory and intern...
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Libristo code: 04891781
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196 b
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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
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About the book
Full name
Electronic Commerce - Strategies and Models for Business-to-Business Trading
Author
Paul Timmers
Language
English
English
Binding
Book - Paperback
Date of issue
2000
Number of pages
288
EAN
9780471498407
ISBN
0471498408
Libristo code
04891781
Publishers
John Wiley & Sons Inc
Weight
434
Dimensions
153 x 230 x 16
Categories
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