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Electronic Breadcrumbs

Issues in Tracking Consumers

Language EnglishEnglish
Book Hardback
Book Electronic Breadcrumbs Dmitar N Kovac
Libristo code: 06428869
Publishers Nova Science Publishers Inc, March 2010
Looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activ...
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Looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activities in order to deliver tailored advertising. This book also discusses the Federal Trade Commission's examination of online privacy issues.

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About the book

Full name Electronic Breadcrumbs
Author Dmitar N Kovac
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 219
EAN 9781607416005
ISBN 9781607416005
Libristo code 06428869
Publishers Nova Science Publishers Inc
Weight 570
Dimensions 181 x 258 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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