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Economics and Corporate Strategy

Name: Economics and Corporate Strategy
Brand: Cambridge University Press
SKU: 02027014
Price: 49.79 EUR
Availability: InStock
Author: C. J. Sutton
ISBN: 9780521296106

C. J. Sutton

Language

English

Book Paperback

Libristo code: 02027014

Publishers Cambridge University Press, April 1980

This book, first published in 1980, discusses corporate strategy for those interested in applying ec... Full description

Libristo code: 02027014

122 b

49.79 € VAT included

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This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.