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Echtzeit-Marketing

Hype mit ungewisser Zukunft

Language GermanGerman
Book Paperback
Book Echtzeit-Marketing Harald Reil
Libristo code: 09490572
Publishers Gbi-Genios Verlag, July 2015
Ob sich Echtzeit-Marketing großflächig durchsetzen wird, steht in den Sternen. Nötig dafür wären - z... Full description
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Ob sich Echtzeit-Marketing großflächig durchsetzen wird, steht in den Sternen. Nötig dafür wären - zumindest in besonderen Fällen - eine neue Denke, kurze Entscheidungswege und ein großer Mut zum Risiko, der auch vor Fehlern nicht zurückscheut. Ein anderes Problem: Kreativität auf Knopfdruck ist illusorisch. Allerdings gibt es auch Echtzeit-Marketing-Modelle, die weniger risikolastig und weniger spontan sind. Ihnen gehört vielleicht die Zukunft.

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About the book

Full name Echtzeit-Marketing
Author Harald Reil
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936712
ISBN 3737936714
Libristo code 09490572
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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