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E-Strategy

Name: E-Strategy
Brand: John Wiley and Sons Ltd
SKU: 05094588
Price: 14.49 EUR
Availability: InStock
Author: Michael J. Cunningham
ISBN: 9781841122144

Strategy 03.03

Michael J. Cunningham

Language

English

Book Paperback

Libristo code: 05094588

Publishers John Wiley and Sons Ltd, March 2002

Fast track route to developing effective and profitable e-strategies for organizations.Covers all th... Full description

Libristo code: 05094588

35 b

14.49 € VAT included

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Fast track route to developing effective and profitable e-strategies for organizations.Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.Includes a glossary of key concepts and a comprehensive resources guide