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E-Shock

Name: E-Shock
Brand: Palgrave Macmillan
SKU: 03614551
Price: 33.49 EUR
Availability: InStock
Author: Michael De Kare-Silver
ISBN: 9781349147762

The electronic shopping revolution: strategies for retailers and manufacturers

Michael De Kare-Silver

Language

English

Book Paperback

Libristo code: 03614551

Publishers Palgrave Macmillan, January 1998

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the... Full description

Libristo code: 03614551

82 b

33.49 € VAT included

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Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.