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E-Publishing-Management

Language GermanGerman
Book Hardback
Book E-Publishing-Management Thilo Büsching
Libristo code: 02302506
Publishers Springer Gabler, May 2014
Thilo Büsching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auc... Full description
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Thilo Büsching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschäfts- und Erlösmodellen über klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, übergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berücksichtigt. Die Medien-Professoren erklären E-Publishing-Management leicht verständlich, präzise und profund für Lehrende wie Lernende, für Anwender wie für Digital-Media-Projektmanager kurz: ein Lehrbuch, das konkrete Do-how-Medienkompetenzen vermittelt.§

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About the book

Full name E-Publishing-Management
Author Thilo Büsching, Gabriele Goderbauer-Marchner
Language German
Binding Book - Hardback
Date of issue 2014
Number of pages 240
EAN 9783658041090
ISBN 3658041099
Libristo code 02302506
Publishers Springer Gabler
Weight 603
Dimensions 170 x 244 x 16

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Project management
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
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