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E-Commerce Strategy

Text and Cases

Language EnglishEnglish
Book Hardback
Book E-Commerce Strategy Sanjay Mohapatra
Libristo code: 01427943
Publishers Springer-Verlag New York Inc., July 2012
This book illustrates approaches for designing and implementing e-commerce strategy with social pers... Full description
? points 122 b
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This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. §E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

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About the book

Full name E-Commerce Strategy
Author Sanjay Mohapatra
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 262
EAN 9781461441410
ISBN 1461441412
Libristo code 01427943
Publishers Springer-Verlag New York Inc.
Weight 5443
Dimensions 155 x 235 x 20

Categories

Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Computing & Information Technology > Databases > Information retrieval
Computing & Information Technology > Information technology: general issues
Computing & Information Technology > Business applications
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