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E-Books - Diffusion einer Innovation

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Language GermanGerman
Book Paperback
Book E-Books - Diffusion einer Innovation Anja M. Rauch
Libristo code: 06814084
Publishers VDM Verlag Dr. Müller, December 2013
E-Books - zumindest in der Vergangenheit in derVerlagsbranche ein heiß umstrittenes Thema und auch h... Full description
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E-Books - zumindest in der Vergangenheit in derVerlagsbranche ein heiß umstrittenes Thema und auch heute vor demHintergrund des in den USA vor kurzem gelaunchten elektronischenAmazon Readers immer noch aktuell. Warum wurde dieses Mediumbislang kein Erfolg wie beispielsweise Inhalte auf CD-Rom oderonline? Wurden Chancen in der Entwicklung und Vermarktung verpasstoder erfüllen andere Medien die gleichen Zwecke, lediglich besser?Diesen und anderen Fragen geht die vorliegende Arbeit nach. DieAutorin betrachtet das E-Book als innovatives Medium und versuchtzu klären, welche Faktoren seitens des Produktes und Marktesgegeben sein müssten, um es erfolgreich auf den Markt zu bringen,bzw. warum dies bislang nicht gelungen ist.

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About the book

Full name E-Books - Diffusion einer Innovation
Author Anja M. Rauch
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 80
EAN 9783639045277
Libristo code 06814084
Publishers VDM Verlag Dr. Müller
Weight 136
Dimensions 150 x 220 x 5

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology
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