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Dream Cafe - Lessons in the Art of Radical Innovation

Name: Dream Cafe - Lessons in the Art of Radical Innovation
Brand: John Wiley & Sons Inc
SKU: 04953202
Price: 27.29 EUR
Availability: InStock
Author: Duncan W. Bruce
ISBN: 9781118977842

Duncan W. Bruce

Geoff Crook

Language

English

Book Hardback

Libristo code: 04953202

Publishers John Wiley & Sons Inc, February 2015

This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons... Full description

Libristo code: 04953202

67 b

27.29 € VAT included

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This is a book that deliberately defies logic. The Dream Cafe offers an introduction to the lessons that brand owners can learn from emulating the way that artists think and work. Utilizing a dip-in/dip-out approach in the form of an A to Z it argues that the kind of radical and edgy art that has historically served to provoke, challenge and disrupt the status quo evolved from illogical and irreverent ways of thinking and doing. The Dream Cafe argues that businesses need to emulate the Avant-Garde in order to survive and prosper, and shows how you can put Dream Cafe thinking into place and increase creativity and innovation in your work and around your brand.