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Doing Semiotics

A Research Guide for Marketers at the Edge of Culture

Language EnglishEnglish
Book Hardback
Book Doing Semiotics Oswald
Libristo code: 25689937
Publishers Oxford University Press, June 2020
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the dee... Full description
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The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with ch

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About the book

Full name Doing Semiotics
Author Oswald, Laura R. (President, President, Marketing Semiotics Inc.)
Language English
Binding Book - Hardback
Date of issue 2020
Number of pages 256
EAN 9780198822028
ISBN 0198822022
Libristo code 25689937
Publishers Oxford University Press
Weight 550
Dimensions 164 x 240 x 21

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Semiotics / semiology
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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