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Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Name: Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking
Brand: John Wiley & Sons Inc
SKU: 04890734
Price: 45.89 EUR
Availability: InStock
Author: Tom Monahan
ISBN: 9780471417422

Tom Monahan

Language

English

Book Hardback

Libristo code: 04890734

Publishers John Wiley & Sons Inc, March 2002

An Adweek Book Master the techniques that top companies use to spark creativity In today's business... Full description

Libristo code: 04890734

112 b

45.89 € VAT included

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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.