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Disaster in Dearborn

The Story of the Edsel

Language EnglishEnglish
Book Hardback
Book Disaster in Dearborn Thomas E. Bonsall
Libristo code: 04717578
Publishers Stanford University Press, August 2002
Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of a... Full description
? points 81 b
33.29 VAT included
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Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

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