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Direktmarketing-Fallstudien

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Language GermanGerman
Book Paperback
Book Direktmarketing-Fallstudien Heinrich Holland
Libristo code: 06800229
Publishers Gabler, January 2002
Direktmarketing erfolgreich einsetzen.Das Buch zeigt erstmals anhand von prämierten Fallstudien, mit... Full description
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Direktmarketing erfolgreich einsetzen.Das Buch zeigt erstmals anhand von prämierten Fallstudien, mit welchen Mitteln Direktmarketing-Aktionen in verschiedenen Branchen und Unternehmen - darunter OBI, Atlantis und Hamburger Elektrizitätswerke - erfolgreich umgesetzt wurden. Von der Situationsanalyse über die Zielgruppenanalyse und zur Erfolgskontrolle wird die Vorgehensweise ausführlich und leicht nachvollziehbar beschrieben.

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About the book

Full name Direktmarketing-Fallstudien
Language German
Binding Book - Paperback
Date of issue 2002
Number of pages 171
EAN 9783409117739
ISBN 3409117733
Libristo code 06800229
Publishers Gabler
Weight 351
Dimensions 170 x 240 x 9
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