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Direct Marketing
Language
German
German
Book
Paperback
Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswi...
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Libristo code: 10899749
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135 b
135 b
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Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen, wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt.
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About the book
Full name
Direct Marketing
Author
Manfred Krafft, Jürgen Gerdes
Language
German
German
Binding
Book - Paperback
Date of issue
2007
Number of pages
177
EAN
9783834907288
ISBN
9783834907288
Libristo code
10899749
Publishers
Gabler Verlag
Weight
322
Dimensions
170 x 244 x 11
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