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Digital Marketing Technologies
Language
English
English
Book
Paperback
This book discusses new technologies, especially artificial intelligence (AI) and their application...
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Libristo code: 44681163
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289 b
289 b
117.89
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This book discusses new technologies, especially artificial intelligence (AI) and their application in the marketing. It presents case studies which have taken advantage of marketing technologies and artificial intelligence for marketing purpose specifically. It introduces Martechs and AI and explains how each can be used in traditional marketing and digital marketing.
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About the book
Full name
Digital Marketing Technologies
Author
Hashem Aghazadeh, Mozhde Khoshnevis
Language
English
English
Binding
Book - Paperback
Date of issue
2024
Number of pages
180
EAN
9789819706068
Libristo code
44681163
Publishers
Springer, Berlin
Weight
331
Dimensions
148 x 210
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