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Digital Analytics for Marketing
Language
English
English
Book
Paperback
This second edition of Digital Analytics for Marketing provides students with a comprehensive overvi...
Libristo code: 44202004
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190 b
190 b
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
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About the book
Full name
Digital Analytics for Marketing
Author
A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Language
English
English
Binding
Book - Paperback
Date of issue
2024
Number of pages
320
EAN
9780367456412
Libristo code
44202004
Publishers
Taylor & Francis Ltd
Weight
604
Dimensions
178 x 254
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