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The United States is the world''s largest advertising market. Advertising has been -- and continues...
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Libristo code: 06428221
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The United States is the world''s largest advertising market. Advertising has been -- and continues to be -- transformed as consumers spend more of their time using electronic devices, such as smartphones and tablet computers, to access digital content of many varieties. This shift has given rise to difficult and novel public policy issues. This book examines some of these issues in the context of the structural shifts that have reshaped the advertising industry over the past decade.
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About the book
Full name
Digital Advertising
Author
Jeremiah Lynwood
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
82
EAN
9781631177859
ISBN
9781631177859
Libristo code
06428221
Publishers
Nova Science Publishers Inc
Weight
186
Dimensions
229 x 155 x 7
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