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Digital Advertising: Past, Present, and Future

Language EnglishEnglish
Book Paperback
Book Digital Advertising: Past, Present, and Future Daniele Fiandaca
Libristo code: 02480841
Publishers Creative Social, July 2010
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about di... Full description
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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."

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About the book

Full name Digital Advertising: Past, Present, and Future
Author Daniele Fiandaca
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 184
EAN 9780956608307
ISBN 0956608302
Libristo code 02480841
Publishers Creative Social
Weight 282
Dimensions 154 x 228 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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