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Die Marketing-Gleichung

Einführung in das prozess- und wertorientierte Marketingmanagement

Language GermanGerman
Book Hardback
Book Die Marketing-Gleichung Dirk Lippold
Libristo code: 09246768
Publishers Oldenbourg, November 2014
Der Stellenwert des klassischen Marketings für den Unternehmenserfolg ist in den letzten Jahren spür... Full description
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Der Stellenwert des klassischen Marketings für den Unternehmenserfolg ist in den letzten Jahren spürbar zurückgegangen. Die in diesem Buch in bereits 2. Auflage vorgestellte Marketing-Gleichung als praxisorientierter Ansatz für ein wertorientiertes Management bietet die Grundlage für eine praxisnahe Ausbildung im Bereich des Marketingmanagements:Zudemliefert das Buch wertvolle Impulse für Verantwortliche im Marketingbereich.

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About the book

Full name Die Marketing-Gleichung
Author Dirk Lippold
Language German
Binding Book - Hardback
Date of issue 2015
Number of pages 534
EAN 9783110426816
ISBN 3110426811
Libristo code 09246768
Publishers Oldenbourg
Weight 1059
Dimensions 180 x 245 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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