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Designing Interactive Strategy - From Value Chain to Value Constellation
Language
English
English
Book
Paperback
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing idea...
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Libristo code: 04085944
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138 b
138 b
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Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.
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About the book
Full name
Designing Interactive Strategy - From Value Chain to Value Constellation
Author
Normann
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
184
EAN
9780471986072
ISBN
0471986070
Libristo code
04085944
Publishers
John Wiley & Sons Inc
Weight
290
Dimensions
227 x 154 x 12
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