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Demarketing
Language
English
English
Book
Hardback
We all understand the basic principles underpinning marketing activity: to identify unfulfilled need...
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Libristo code: 02659718
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528 b
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We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why w
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About the book
Full name
Demarketing
Author
Nigel Bradley
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
240
EAN
9780415816472
ISBN
0415816475
Libristo code
02659718
Publishers
Taylor & Francis Ltd
Weight
476
Dimensions
156 x 234 x 14
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