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Demand Driven Strategic Planning

Name: Demand Driven Strategic Planning
Brand: Taylor & Francis Ltd
SKU: 10057394
Price: 245.59 EUR
Availability: InStock
Author: FAVA NEVES
ISBN: 9781138144040

FAVA NEVES

Language

English

Book Hardback

Libristo code: 10057394

Publishers Taylor & Francis Ltd, April 2016

This book offers students and practitioners alike an integrated approach to strategic planning for c... Full description

Libristo code: 10057394

601 b

245.59 € VAT included

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This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of ‘collective-action’ thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today’s complex environment and enhance their prospects of success.