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CIM Coursebook: Delivering Customer Value through Marketing
Language
English
English
Book
Paperback
Offers a companion to the CIM professional marketing qualifications. This title includes chapters th...
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Libristo code: 04300945
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136 b
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Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
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About the book
Full name
CIM Coursebook: Delivering Customer Value through Marketing
Author
Ray Donnelly
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
288
EAN
9781856177184
ISBN
1856177181
Libristo code
04300945
Publishers
Taylor & Francis Ltd
Weight
628
Dimensions
190 x 246 x 16
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