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Defending Your Brand
Language
English
English
Book
Paperback
Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy includ...
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Libristo code: 02171511
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118 b
118 b
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Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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About the book
Full name
Defending Your Brand
Author
Calkins Tim
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
294
EAN
9781137278753
ISBN
1137278757
Libristo code
02171511
Publishers
Palgrave Macmillan
Weight
466
Dimensions
156 x 233 x 20
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