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Decoding Coca-Cola
Language
English
English
Book
Hardback
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic b...
Libristo code: 32965074
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528 b
528 b
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This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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About the book
Full name
Decoding Coca-Cola
Author
Robert Crawford, Linda Brennan, Susie Khamis
Language
English
English
Binding
Book - Hardback
Date of issue
2020
Number of pages
240
EAN
9781138495449
ISBN
1138495441
Libristo code
32965074
Publishers
Taylor & Francis Ltd
Weight
520
Dimensions
167 x 242 x 21
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