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Deceptive Advertising
Language
English
English
Book
Hardback
This text provides discussions regarding the intersection of law and behavioural science and its app...
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Libristo code: 06590168
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528 b
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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.
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About the book
Full name
Deceptive Advertising
Author
Jef I. Richards
Language
English
English
Binding
Book - Hardback
Date of issue
1990
Number of pages
260
EAN
9780805806496
ISBN
9780805806496
Libristo code
06590168
Publishers
Taylor & Francis Inc
Weight
599
Dimensions
152 x 229 x 19
Categories
Society & Social Sciences
>
Psychology
>
Psychological theory, systems, schools & viewpoints
>
Behaviourism, Behavioural theory
Reference, Information & Interdisciplinary subjects
>
Interdisciplinary studies
>
Communication studies
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