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Big Data is a growing business trend, but there little advice available on how to use it practically...
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Libristo code: 13486189
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
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About the book
Full name
Data Mining for Managers
Author
R. Boire
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
242
EAN
9781349487868
ISBN
9781349487868
Libristo code
13486189
Publishers
Palgrave Macmillan
Weight
3985
Dimensions
155 x 235 x 15
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