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Language
English
English
Book
Hardback
This book provides retail managers with a practical guide to using data. It covers three topics that...
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Libristo code: 39439273
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129 b
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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
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About the book
Full name
Data-driven Retailing
Author
Louis-Philippe Kerkhove
Language
English
English
Binding
Book - Hardback
Date of issue
2022
Number of pages
257
EAN
9783031129612
Libristo code
39439273
Publishers
Springer, Berlin
Weight
562
Dimensions
155 x 235 x 21
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