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Turn Data into Better Marketing DecisionsMost marketing analytics books stop at theory. This one doe...
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Libristo code: 53251693
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123 b
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123 b
Coming soon
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50.19
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Expected 20. 07. 2026
Delivery to Austria
Delivery to Austria
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Turn Data into Better Marketing Decisions
Most marketing analytics books stop at theory. This one doesn't. Data-Driven Decision-Making in Marketing is built around a Power BI casebook, so you work through real business questions instead of reading about them.
You start with messy data and end with a decision you can defend. Along the way: cleaning and shaping data, building visualizations and dashboards that actually answer something, forming hypotheses, and reading results without fooling yourself. The point isn't the charts. It's the thinking behind them.
Inside the book
- How data-driven decisions actually get made, and where they go wrong
- Picking the right tool for the question in front of you
- Cleaning and transforming data that arrives broken
- Designing dashboards people will read
- Hypothesis trees, MECE structuring, and the biases that quietly wreck analysis
- A full case-based walkthrough in Power BI
Marketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart.
About the author
Dr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.
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About the book
Full name
Data-Driven Decision-Making in Marketing
Author
Igor Balk
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
392
EAN
9798988474548
Libristo code
53251693
Publishers
Global Innovation Labs LLC
Weight
673
Dimensions
191 x 235 x 20
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